Universal graphic system in package design (example of the company Ussuriysky Fat-and-Oil Plant “Primorskaya Soya”)

• Kuklin A.Yu.

A large number of new products make manufacturers look for unconventional ways to increase the attractiveness and visibility of their products. The increased fastness of modern life, reducing time to make purchasing decisions requires more careful identification of the company's products in a number of competitors. So there is a necessary to develop generic graphics systems, which would allow to design attractive packaging, capable of instantly draw attention to themselves and to convey basic information to the consumer. This article is about design such generic system.